Marketing students are involved in an exciting industry that has many facets to learn about. Each facet alone is worthy of expertise that will be best acquired in a hands-on setting, making internship offerings extremely valuable. For students interested in learning the industry inside out, seeking and applying for a Marketing Internship should be high on their list of career-goal priorities.
An example of just one phase of skills required in a marketing career is advertising. To produce advertising that will increase awareness of a company and/or its product is an important element of marketing. Within that element alone is potential for artistic creativity, graphic design, formatting, design concepts, the pros and cons of various media, and many other talents that will need to be developed. Though this is but one aspect of a marketing professional’s whole package, it is easy to understand how working alongside those with experience could be a time saving career move that tips the scales in favor of the student that is talented and motivated enough to pursue such an opportunity. Additionally, the opportunity to learn skills, shortcuts, and techniques – and then to test them in the real marketing world – can be a great confidence (and resume) builder for the novice, and ultimately result in landing a job they may be in competition for.
The ability to produce effective advertising is only one area of the multi-faceted field of marketing. Even the type of advertising will depend on the company and its product. Many different types of companies offer marketing internships. Having interns is a popular way for corporations to discover new talent and to produce employees with the targeted talents that best suit their industry. Often, in this setting, mentors can also learn from interns with their fresh point of view, inspiring a new energy that will take creativity in unexpected directions.
Marketing is a competitive and demanding field. For the student driven to land a job and begin their career, a Marketing Internship could very well be their shortcut to success.